GOOGLE ADS / NEW ZEALAND
Google Ads for people ready to take action.
Put your offer in front of people searching for it. We plan and manage search campaigns around your services, budget and the action you want customers to take.
THE BUSINESS CASE
Make the journey after the click count.
Relevant keywords are only part of a search campaign. The advert needs a clear promise, the landing page needs to answer the search, and the enquiry route needs to work. We review these parts together so campaign decisions have a business purpose beyond generating traffic.
Explore the service scope, process and package information below. We can help you decide how this fits alongside your existing website and marketing.
01 / IN DETAIL
Google Ads management for service enquiries
Google Search advertising places a message in front of people actively looking for a product or service. The commercial task is to connect the right search with the right offer and destination page. We organise campaigns around your services and the enquiries the business is equipped to handle.
A useful campaign brief identifies the customer, the service area, the value of a suitable enquiry and any work you do not want. Those choices influence keywords, ad copy, geographic settings and exclusions. Broad reach is not automatically valuable if it creates calls for services you do not provide.
02 / IN DETAIL
Keywords, negative terms and landing pages
Search terms reveal how people actually find the ads. Reviewing them helps identify irrelevant traffic and opportunities for more specific messaging. Negative keywords, campaign structure and the wording of the ad work together to direct spend towards relevant interest.
The landing page must then deliver on the ad’s promise. It should explain the service, give credible reasons to enquire and make the contact route obvious on mobile. If the page is incomplete or difficult to use, we identify that before simply increasing the budget. Website improvements may need a separate scope.
03 / IN DETAIL
Budget, management scope and measurement
Your advertising budget and the work involved in managing the campaign need to be understood before launch. The existing checkout accepts Google Search Ads budget selections in NZ$100 increments. That does not by itself define the full campaign scope, account setup or any separate work needed on the website.
We discuss the starting budget, the intended locations and the measurement available. Tracking should distinguish meaningful enquiries from general page activity where the systems allow it. Reported conversions also need context: duplicate submissions, irrelevant calls and delayed follow-up can affect what the numbers mean to the business.
04 / IN DETAIL
How campaigns are reviewed
Ongoing management involves decisions about search terms, ad messages, budgets and landing-page performance. Early data can help reveal what to test next, but a small sample should not be treated as a reliable long-term forecast. We discuss what is known and where further evidence is needed.
You will also need a clear process for responding to enquiries. Advertising can introduce a prospective customer; the business still needs to answer, qualify and follow up. Sharing feedback about lead quality helps us refine the campaign towards the work you actually want.
SERVICE SCOPE
What the work covers
01
A focused campaign structure
Organise campaigns around your services and locations so budgets and messages have a clear purpose.
02
Relevant searches
Review keywords and search terms, including exclusions, to reduce spend on enquiries you do not want.
03
Landing-page fit
Send people to pages that answer the question behind the search and offer a clear next step.
04
Ongoing decisions
Monitor performance, adjust bids and budgets, and report on results with the limitations of the available tracking made clear.
CLEAR PRICING
Google Ads packages
New Zealand prices are in NZD, excluding GST. Compare the inclusions and confirm your scope before subscribing.
NZ PACKAGE
Google Search Ads
Choose your budget
+ GST / month
- Budget in NZ$100 increments
- Keyword targeting and campaign management
- Confirm scope before purchase
A FEW PRACTICAL ANSWERS
Questions, answered.
How much should we spend?
Does checkout let me choose a budget?
Will we retain access to our account?
Discuss your google ads requirements
Tell us about your current website, your main services and the work you want more of. We will help identify the appropriate scope and explain what needs to happen before starting.