CASE STUDY / WEBSITE DESIGN & HOSTING
The Roof Doctor
Creating a business website for a Palmerston North roofing specialist that previously had no website to explain its services or capture enquiries.
INDUSTRY
Roofing & roof maintenance
MARKET
Palmerston North & Manawatū
OUR WORK
Website design & hosting
01 / IN DETAIL
About The Roof Doctor
The Roof Doctor is a family-owned roofing business serving Palmerston North and the wider Manawatū. Its current service offering includes re-roofing, leak repairs, spouting, roof maintenance and emergency call-outs for homes and businesses.
The original website brief covered services including roof repairs, leak detection, moss treatment and flashing repairs. Customers needed to understand those different types of work, see examples of workmanship and find a clear way to discuss a roofing problem or request a quote.
02 / IN DETAIL
The challenge: building an online starting point
At the start of the project, The Roof Doctor had no website. Word of mouth could introduce the business, but a prospective customer had no dedicated online place to compare its services, view work or submit an enquiry.
The new site needed to establish credibility and organise the service information in a way that could support future search and advertising activity. The brief therefore covered content, structure and the contact journey as well as the visual design.
03 / IN DETAIL
Our work: planning, content and a responsive build
OnlineNZ planned the service structure, visual direction and page hierarchy around the roofing work and customers identified in discovery. Dedicated service pages were created so someone researching a repair could find a more relevant explanation than a single general list.
The website build included mobile-friendly layouts, enquiry forms, clear contact actions and a before-and-after gallery. OnlineNZ wrote the website content to explain the services and make the enquiry process easier to understand. Service coverage was incorporated into the page structure where it was relevant to the customer.
04 / IN DETAIL
Launch and ongoing website care
The project included launch, managed hosting, security and maintenance arrangements. Tracking tools were set up to help review website activity and enquiries. These operational elements gave the new site a working foundation after the design and content were complete.
A service website has to remain useful over time. Updated contact information, functioning forms and current project examples are part of that ongoing picture. The website also created a destination that could support future Google Business Profile work, SEO improvements or paid campaigns.
05 / IN DETAIL
Project outcome
The Roof Doctor moved from having no website to a structured online presence with service information, examples of work and direct enquiry routes. The original case study reported increased enquiries after launch and visibility for relevant roofing searches.
No numerical conversion rate or enquiry total was published in that case study, so none is implied here. The concrete deliverable was a new business website and ongoing hosting support, built around the questions roofing customers need answered before making contact.
Explore the business and the service
Project results describe the engagement reported in our original case study. They are not current rankings or a promise of results for another business.
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